CIPS e-Commerce Join Online Re-Design Case Study

Join Online Re-design

Portfolio Details


  • Title: Join Online Re-design
  • Categories: .NET, Bespoke Development, EPiServer, IT System Integration, Rebranding and Design, Website Development
  • Company: The Chartered Institute of Procurement and Supply
  • Year: 2011


CIPS asked PSP to review their current Join Online application form. The main aim of the project was to increase the number of members joining online and to reduce the amount of steps joiners had to navigate through, to join the organisation.

CIPS (The Chartered Institute of Purchasing and Supply) wanted to improve their joining process. Please see below the requirements of this project:

  • Reduce the current number of steps within the online joining form.
  • Make the membership fee information more accessible and easier to understand.
  • Capture only relevant information at the point of joining.
  • Enhance the appearance of the join online form.
  • Increase the number of visitors completing the form.

We used the current EPiServer CMS platform and developed a new form, which was hard coded into a specific page type.

Previously, CIPS’ online application form was eight steps long and as a consequence, joiners were dropping out of the form at certain points, leading to a loss of potential new joiners.

Realising that a key goal for CIPS was to recruit more members, PSP completed a full application review for CIPS and suggested changes to the form.

CIPS accepted our suggestions and worked with a design company to create a short form to encourage more people to join. The new form now has four steps and captures the minimum information that CIPS need at the point of joining.

The new form is still linked with WorldPay and the CIPS CRM system via an API, so, once joined, members can access the website with their new membership number and password details.

The Join Online application also allows CIPS to offer promotional discounts throughout the year, by creating vouchers within the CMS and issuing promotional marketing material.

On average, the Join Online process generates £50,000 a month for CIPS. The project went live earlier this year and was considered a great success. We are extremely proud to have been a part of this new design and process implementation.


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