People use the internet in different ways and access it from a wide variety of devices and platforms. A website that looks good on a desktop with a large monitor, may not look so great when accessed on a smartphone. Responsive web design allows web administrators to publish content once to a CMS, yet deliver that content in such a way that the formatting and layout changes depending on the device you are reading it from.
We have taken some statistics captured during January to December 2013; according to Intelligent Positioning the mobile share of traffic increased from 22.8% to 37% in 2013, the term mobile is covering both tablets and smartphones. As a result of this the amount of traffic from a desktop decreased from 77.3% to 62.9% in 2013.
Responsive design means you need to consider the layout out of you page, normally best practice is to start with the mobile size and work upwards rather than trying to shrink a desktop page view into a mobile, certain elements are left out of the mobile and tablet views. A survey carried out by the European Travel Commission proves that page layout is vital; as 61% of respondents said they would move on to another site if they didn’t find the required information immediately. But there is good news for marketers too: if the website is mobile-friendly, 67% of mobile web users are likely to buy products and services from it.
72% said that mobile friendly sites were important to them, but almost all respondents (96%), while browsing on their mobile devices, had encountered sites that were not mobile-friendly at all. 55% said that having a frustrating experience on a mobile site would damage their perception of the brand. 74% said they were more likely to reviIn light of this tablet sales are still growing throughout the world, with the Apple iPad Air being the most popular tablet device according to a survey carried out by Techradar.
The rise of both smartphones and tablets, will see the demand on your website to be responsive increase. When considering a new website, it is best practice to develop using responsive technology; this will improve your marketing potential, as well as your product conversation rate and keep users interested in your website.
Responsive website design will save you time and cost on mobile and website development, increase your audience and improve your visibility in search engines.
Sources: Intelligent Positioning, European Travel Commission, Techradar.sit mobile-friendly sites.