The last two decades has seen a substantial rise in internet traffic, and with mobile traffic surpassing desktop traffic year on year, it's vital your website is fully-optimised for mobile devices.

Here's 13 eye opening figures which suggest your mobile site is more important than your desktop one; and the scaringly little time you have to impress.

It Takes Your Site 50 Milliseconds (0.05) To Make a Good First Impression

It takes less than a blink of an eye for someone to decide whether they like your website or not. If they don't like you, they're likely to leave. And this links well onto the next stat...

75% of consumers admit to making judgements on a company's credibility based on their website design

The analogy 'your website is your shop window' has never seemed more appropriate. In today's technological age, a website serves as an insight into how your company operates.

57% of internet users say they won't recommend a business with a poorly designed mobile website

Therefore, a responsive mobile website is essential. Deterring customers away from your website is detrimental to brand reputation and your business.

85% of adults think that a company’s mobile website should be as good or better than its desktop site

In 2019, people accessing the internet from their mobile was at an all-time high. Mobile traffic accounted for over half of global internet usage. Traditionally, a company’s primary focus is their desktop site, but will the focus turn to mobile sites within the next five years?

As of Q2 2018, smartphones held a 63% share of all retail website visits

Thanks to the advancement of internet coverage across the world and public Wi-Fi, more people are shopping on the go. If people are doing their shopping on their phone, make sure they choose your mobile site!

88% of online consumers are less likely to return to a site after a bad experience

Make sure your website is regularly updated, well-designed and easy to navigate. Carry out tests to check for broken links, slow-loading pages or poor layouts.

39% of people will stop engaging with a website if images won’t load or take too long to load

Trying to load a slow-loading website is so frustrating as a user and you will ultimately give up. The ideal loading time should be less than 3 seconds. However, the quicker, the better.

Slow-loading website cost retailers $2.6 billion in lost sales each year

This isn’t rocket science; if people can’t get on your website, you’re losing business!

70% of small businesses websites lack a CTA on their homepage

Although users don’t like to be bombarded with spam, persuading your visitors what to do will have an impact on your conversion rates. Call-to-actions can be the difference between someone browsing your website and making a purchase.

First impressions are 94% design-related

Websites that are too busy, complex or hard to navigate are the biggest culprits. Also avoid a boring design, bad use of colour or excessive pop-ups/adverts; and keep the pages consistent.

Nearly 8 in 10 customers would stop engaging with content that doesn’t display well on their device

With the constant rise in mobile users, you could be looking at a significantly large number of users who stop engaging with your website if it is not mobile-friendly. 

61% of users are unlikely to return to a site on mobile if they had trouble accessing it and 40% visit a competitor’s site instead

This is an important statistic in today’s competitive business world. A responsive layout, easy to use navigation bars, concise pieces of text and clear/working links are all essential for a user-friendly website.

83% mobile users say that a seamless experience across all devices is very important

Seamless doesn’t necessarily mean “the same" across all devices – the layout of the site may look different on devices, but the ease of use and user experience should never suffer. Also consider how the site looks landscape as well as portrait.

88% of consumers who search for a type of business on a mobile device call or go to that business within 24 hours

Research suggests people who look on their phone are out and about, searching the internet for an idea or a solution. The mobile experience is even more powerful in the local business scene and local businesses should have an effective mobile website for people in their area.

PSP-IT have more than ten years’ experience taking brands and developing them online. We understand your requirements and create sleek, modern websites that reflect your company values.
• Easy to navigate websites
• Responsive across all devices
• SEO-friendly
• Accessible sites for the visually impaired
• Automatically adapts the layout to the device it’s being viewed on
• CMS training and management
• E-Commerce, sales funnels, events management, and many other functions.

To find out more, contact our team of professionals on 01775 722377 or email: sales@psp-it.co.uk