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Responsive Websites – Is it that Important?

Yes! Having a responsive website opens you up to the world of mobile device users…..

Here are a few facts for you:

  • In 2014 the number of mobile users accessing the internet surpassed the number of desktop users (globalwebindex)
  • Mobile devices are now used by more than 80% of internet users to access the web (globalwebindex)
  • Mobile search is expected to overtake desktop in 2015 (google)
  • Mobile SEO will be ranking factor from 21st April 2015 (google)

With these figures in mind, I’m sure you will agree, that responsive design on your website is extremely important – the world of searching on your mobile and navigating the web on such a device, means that keeping with the times and going responsive is key!

Back in the day, when we all used WAP – it was normal to come across websites with large slow icons and tiny writing, making it difficult to navigate. This was normal and not half as frustrating as coming across a website similar to that now!

As mobile devices have evolved, so has the way we navigate the web on them. Responsive web design was initially a bit of a trend but now……. It’s an absolute must have! Many websites now are becoming responsive so that users can easily use that particular website and not have difficulty navigating around.

So….. What is Responsive? There are so many different devices that are used every day, to have a mobile friendly site is crucial. A Responsive website will automatically adapt to a large variety of screen sizes and resolutions.  Using responsive web design will mean that on many devices the website layout and navigation will resize smoothly without falling apart.

On this matter – Google make a major update to its mobile search...

“Websites not deemed mobile-friendly will be dropped down the search rankings, dramatically reducing the number of visitors to a site.

Microsoft and the European Union are among the organisations likely to be negatively affected by the changes to Google's secret search formula.” (Source: Sky News)

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