Winyards Website
The family run company of Winyard Engineering have been successfully running their machinery engineering business in Pinchbeck, Spalding for 45 years.
Winyard Engineering appointed PSP-IT to design and develop a new responsive website for their specialist customers. The site needed to display their bespoke food manufacturing machinery (including detailed product specifications) to a very specialised audience and invite enquiries to their salesforce. Due to the nature of the product set, the website needed to be an attractive shop window which then guided potential customers to enquire for further information.
Winyard needed the completed site to be fully optimised for SEO using very specific and technical search criteria.
Requirements
Following a review meeting with Winyard Engineering, the following requirements were identified for the new web site:
- Mobile Responsive & SEO - A mobile responsive web-site with Search engine optimization that would help increase traffic ultimately leading to increased sales and customer interaction.
- Easy to use - incorporating fresh new styling and an intuitive website that is navigable for visitors, promoting an increased visit time and recommendations.
- Self-Managed Content - Using full Umbraco CMS (content management System) allows Winyard to easily administer their own web-site, entering data, pictures and special interest news items.
Solution
The initial phase of the development consisted of PSP producing a functional specification to outline all of the requirements for the new website. The specification covered, in detail, the technical and development requirements to build a new mobile responsive site for Winyard Engineering.
Detailed within the specification were the fields, pages, workflow and logic required within the site.
The functional specification was handed over to Winyard Engineering for review and sign off. Once both parties had signed the document, PSP began development of the new site.
The new website was developed using the Umbraco CMS (content management system) platform, including the addition of fully responsive pages for usage on a range of tablets and smartphones (Apple, Android and Windows based).
The open source Umbraco platform allows Winyard Engineering to manage their own site content quickly and efficiently. Winyard Engineering administrators can create, upload and delete site pages, without having to submit and wait for requests to be actioned by third parties. Umbraco also includes a comprehensive user management system, allowing Winyard Engineering to control who can add, edit or remove content.
Beyond the development and in line with PSP’s commitment to quality, a comprehensive test plan was created and utilised, and user guides were created to support user training, implementation and to ensure maximum buy-in from all stakeholders.
Benefits
- Modern, refreshed look and feel for the Winyard Engineering website
- Complex technical information presented in a clear, easy to navigate format
- Managed using Umbraco Content Management System
- Responsive design for use on smartphones and tablet devices
- Clear and confident website presence reflecting Winyard's brand values and unique products and services
Where to find us
We'd love to welcome you into our office! We're only 20 miles north of Peterborough, conveniently just off the A16.
Carver House
Apex Court, Elsoms Way
Pinchbeck
Lincolnshire
PE11 3UL
